Technology led changes are often driven by factors attributable to changes in customer preference, changes in technology itself and not to be missed, the changes in business imperatives of your organixzation. Digital relationships provide a new level of intimacy, allowing firms to personalize their offerings and better orchestrate how they serve customers.
Changing business environment and evolving customer (more informed and connected) calls for a rethink on traditional way of customer management.
Digital/Social media is fast emerging as a cost effective and highly efficient platform for most of the information dissemination, information consumption and collaboration.
Digital/Social should be core part of your strategy for creating demand pull, leveraging digital assets for engagement with channel, and using feedback for continuous improvement in customer management activities.
We would be happy to help you creates and execute digital strategy around your products and services.
A Simplistic view of Digital Strategy
Digital Strategy Execution Framework
Business Analytics Solution
With fast growing digitization in all aspect of businesses, the application of analytics and data science, in business process improvement and customer journey mapping can provide a sustainable competitive advantage. Advanced analytics have tremendous potential to create value both for businesses and customers.
We would like to partner with you on your journey towards analytics usage maturity. You must take notice of data explosion and how companies are using data to disrupt traditional business.
More importantly, the exploding data and possibilities of analyzing and using it, present great opportunities. Explore with us on how you can improve customer management, sales effectiveness, pricing strategy and execution to name a few.
Stage of Analytics Maturity
Sales Analytics Framework
Internal Levers / action areas
Better use of sales time
Easy access to relevant information at the right time
Simplify processes and tools environment
Selling higher in the organization
Knowing about the opportunities and bringing in the right resources at the right time
Cross-selling & Up-selling
Task substitution & single point of entry
Offload non-sales activities and manage internal coordination
Capacity Planning - direct vs indirect channel
Adherence to Deal Registration and Conflict Management
Partner Program Effectiveness
Channel Partner Profitability
Business Unit Structure
Synergy between sales force, product/ services delivery organization and Business Unit structure
Efficiency and effectiveness opportunities at current/proposed BU Structure
External (marketing based) segmentation
Internal Segmentation – Purchase, Profitability, Sales Process based (acquisition, retention, Develop)